BSB40820
Certificate IV in Marketing and Communication 
 Duration 52 weeks

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Employability Pathway

While job roles and titles vary across different industry sectors, students who complete this course may gain work as a:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations office

Pathways from the qualification

After achieving this qualification candidate may choose to undertake BSB50620 - Diploma of Marketing and Communication (Release 1) or a range of other relevant qualifications

Entry Requirements

Students must be over 18 years of age.
Students must have completed at least Year 12 or equivalent.
Students must have an English proficiency of IELTS level overall band score of 5.5 but minimum in individual band score of 5.0 (test results must be no more than 2 years old).
International Students may not be required to provide evidence of English Language competence where documented evidence can be provided to demonstrate any of the following: 

  • the student was educated for 5 years in an English-speaking country.
  • the student has successfully completed a foundation course in Australia
  • the student has successfully completed their High School in the English Language.

In some instances, to confirm the suitability of your enrolment into the course, you may be required to participate in an interview with our Academic Manager who will determine the suitability of your enrolment into the course. This interview may occur via an online meeting.

Core Unit

CODE
NAME OF UNIT
BSBMKG433
Undertake marketing activities
BSBCMM411
Make presentations
BSBCRT412
Articulate, present and debate ideas
BSBWRT411
Write complex documents
BSBMKG439
Develop and apply knowledge of communications industry
BSBMKG435
Analyse consumer behaviour

Electives Units

CODE
NAME OF UNIT
BSBMKG434
Promote products and services
BSBMKG440
Apply marketing communication across a convergent industry
BSBOPS404
Implement customer service strategies
BSBPEF402
Develop personal work priorities
BSBTEC403
Apply digital solutions to work processes
BSBLDR413
Lead effective workplace relationships