BSB52415
Diploma of Marketing and Communication
 Duration 104 weeks

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Employability Pathway

This qualification makes the graduate eligible to undertake job roles in the Professional, Scientific and Technical Services industries and other industries requiring knowledge of marketing and communications management and support functions

Pathways from the qualification

Upon successful completion of this qualification; candidate may undertake BSB61315 - Advanced Diploma of Marketing and Communication (Release 2), subject to its perquisites; as well as eligible to undertake accredited relevant courses at the Degree level

Entry Requirements

Entry to this qualification is limited to those individuals who have completed all the core units of BSB42415 Certificate IV in Marketing and Communication.
Additionally, Sydney Global College’s (hereafter known as SGC or the RTO) entry requirements are as follows:

  • Students must be over 18 years of age
  • Students must have completed an overseas equivalent of Year 12
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.
  • Students must have either an IELTS score of 5.5 total or above with no band lower than 5.0 or
  • Pearson Test of English Academic score 42; or Cambridge English: Advanced (Certificate in Advanced English) with score 162
  • Paper based (PBT) TOEFL score of 527 or above or Internet based (iBT) TOEFL score of 78 or above and must provide documentation to that effect.

Core Unit

CODE
NAME OF UNIT
BSBMKG507
Interpret market trends and developments
BSBMKG523
Design and develop an integrated marketing communication plan
BSBPMG522
Undertake project work

Electives Units

CODE
NAME OF UNIT
BSBADV507
Develop a media plan
BSBFIM501
Manage budgets and financial plans
BSBMKG506
Plan market research
BSBMKG501
Identify and evaluate marketing opportunities
BSBMKG502
Establish and adjust the marketing mix
BSBMKG510
Plan e-marketing communications
BSBMKG514
Implement and monitor marketing activities
BSBMKG537
Develop a social media engagement plan
BSBWRT501
Write persuasive copy