BSB60520
Advanced Diploma of Marketing and Communication
 Duration 104 weeks

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Employability Pathway

The Advanced Diploma of Marketing and Communication is intended to prepare students or recognise and develop existing workers who are designing or managing marketing strategies in different organisations.
Graduates may work in the following occupations:

    Marketing director

  • Marketing strategy manager
  • National, regional, or global marketing manager
  • International marketing director
  • Specialist marketing and communications project leader

Pathways from the qualification

  • Complete a dual qualification – BSB61015 Advanced Diploma of Leadership and Management
  • Apply for advanced standing to university study in Marketing and Communications.

Entry Requirements

  • Be at least 18 years of age.
  • Must have successfully completed a Diploma of Project Management or have completed two years equivalent full-time relevant workplace experience at a significant level within a project or program environment within an enterprise.
  • Have an IELTS* score of 5.5 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
  • Educated for 5 years in an English-speaking country; or
  • Successful completion of an English Placement Test

Unit

CODE
NAME OF UNIT
BSBMKG621
Develop Organisational Marketing Strategy
BSBTWK601
Develop and Maintain Strategic Business Networks
BSBMKG622
Manage Organisational Marketing Processes
BSBMKG623
Develop Marketing Plans
BSBMKG624
Lead and Manage Organisational Change
BSBMKG626
Develop Advertising Campaigns
BSBOPS601
Develop and Implement Business Plans
BSBSTR601
Manage Innovation and Continuous Improvement
BSBLDR601
Lead and Manage Organisation Change
BSBCRT512
Originate and Develop Concepts
BSBLDR522
Manage People Performance
BSBLDR602
Provide Leadership Across the Organisation