BSB42415
Certificate IV in Marketing and Communication 
 Duration 52 weeks

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyses and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners

Employability Pathway

This qualification makes the graduate eligible to undertake job roles in the Professional, Scientific and Technical Services, as well as roles in the Marketing and Advertising industries, and other industries requiring knowledge of marketing and communications management and support functions

Pathways from the qualification

Upon successful completion of this qualification; candidate may undertake BSB52415 - Diploma of Marketing and Communication (Release 2)

Entry Requirements

  • Students must be over 18 years of age
  • Students must have completed an overseas equivalent of Year 12
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.
  • Students must have either an IELTS score of 5.5 total or above with no band lower than 5.0 or
  • Pearson Test of English Academic score 42; or Cambridge English: Advanced (Certificate in Advanced English) with score 162
  • Paper based (PBT) TOEFL score of 527 or above or Internet based (iBT) TOEFL score of 78 or above and must provide documentation to that effect.

Core Unit

CODE
NAME OF UNIT
BSBCMM401
Make a presentation
BSBCRT401
Articulate, present and debate ideas
BSBMKG417
Apply marketing communication across a convergent industry
BSBMKG418
Develop and apply knowledge of marketing communication industry
BSBMGT407
Apply digital solutions to work processes

Electives Units

CODE
NAME OF UNIT
BSBLDR402
Lead effective workplace relationships
BSBMKG419
Analyze consumer behaviour
BSBCUS401
Coordinate implementation of customer service strategies
BSBPRO401
Develop product knowledge
BSBMKG413
Promote products and services
BSBFIA412
Report on financial activity
BSBADV403
Monitor advertising production