BSB50620
Diploma of Marketing and Communication
 Duration 104 weeks

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams

Employability Pathway

Graduates of the BSB50620 – Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations

This qualification is transferrable across many industries, as it teaches transferrable marketing skills. Employment outcomes targeted by this qualification include:

  • Marketing Executive
  • Marketing Assistant
  • Brand Ambassador
  • Marketing Manager
  • Brand Manager

Pathways from the qualification

After achieving the BSB50620 – Diploma of Marketing and Communication, students may undertake the BSB60520- Advanced Diploma of Marketing and Communication.

Employment Pathway

Graduates of the BSB50620 – Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations
This qualification is transferrable across many industries, as it teaches transferrable marketing skills. Employment outcomes targeted by this qualification include:

  • Marketing Executive
  • Marketing Assistant
  • Brand Ambassador
  • Marketing Manager
  • Brand Manager

Entry Requirements

Be at least 18 years of age.
Have an IELTS* score of 5.5 (test results must be no more than 2 years old. English language competence can also be demonstrated through documented evidence of any of the following:
Educated for 5 years in an English-speaking country; or
Successful completion of an English Placement Test

Pre-Requirement

This course requires completion of 5 core units from the BSB40820 Certificate IV in Marketing and Communications. International students may complete the full lower-level qualification or have completed only the required five core units set as entry requirements prior to commencing the Diploma level course.

Core Unit

CODE
NAME OF UNIT
BSBMKG541
Identify and evaluate marketing opportunities
BSBMKG542
Establish and monitor the marketing mix
BSBMKG552
Design and develop marketing communication plans
BSBMKG555
Write persuasive copy
BSBPMG430
Undertake project work

Electives Units

CODE
NAME OF UNIT
BSBMKG546
Develop social media engagement plans
BSBMKG543
Plan and interpret market research
BSBMKG549
Profile and analyse consumer behaviour for international markets
BSBOPS505
Manage organisational customer service
BSBOPS504
Manage business risk
BSBMKG624
Manage market research
BSBCRT511
Develop critical thinking in others