BSB60520
Advanced Diploma of Marketing and Communication Duration 104 weeks

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Employability Pathway

The Advanced Diploma of Marketing and Communication is intended to prepare students or recognise and develop existing workers who are designing or managing marketing strategies in different organisations.
Graduates may work in the following occupations:

• Marketing director
• Marketing strategy manager
• National, regional, or global marketing manager
• International marketing director
• Specialist marketing and communications project leader

Pathways from the qualification

Complete a dual qualification – BSB61015 Advanced Diploma of Leadership and Management
Apply for advanced standing to university study in Marketing and Communications.
After successful completion of the BSB61316 Advanced Diploma of Marketing and Communication, you’ll be eligible for entry and credits towards the following degrees at Southern Cross University, UniSA, ECU, AIHE, Melbourne Polytechnic College, Swinburne University, and UTS.

• Bachelor of Communication and Marketing
• Bachelor of Media and Communication
• Bachelor of Marketing, Advertising, and Public Relations
• Bachelor of Business

Entry Requirements

Be at least 18 years of age.
Must have successfully completed a Diploma of Marketing and Communication or have completed two years equivalent full-time relevant workplace experience at a significant level within a project or program environment within an enterprise.
Have an IELTS* score of 5.5 (test results must be no more than 2 years old. English language competence can also be demonstrated through documented evidence of any of the following:
Educated for 5 years in an English-speaking country; or
Successful completion of an English Placement Test

Pre-Requisites

Entry into this qualification is limited to students have previously completed the core units from BSB50620 (Diploma of Marketing and Communication (or equivalent competencies of):

BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Sydney Global College expects international students to complete the full Diploma of Marketing and Communication prior to commencing the Advanced Diploma level
Or
Have four years equivalent full-time relevant work experience.

Core Unit

Electives Units